The Always 3x Protection campaign focused on showcasing the product's superior absorbency through functionality-based advertising. To amplify this message, we engaged over 100 influencers to put the 3x protection claim to the test against competing brands. My role involved executing the influencer strategy and micro content, including ideation, production, and customized channel execution to maximize reach and impact. This approach not only demonstrated the product's effectiveness but also leveraged influencer credibility to resonate with our target audience.