The Fanta Most Rungful campaign celebrated Pakistan's vibrant cultures by inviting people to share words and phrases that represent the colors of their surroundings. Collaborating with Hassan Raheem, we created a song from these contributions. We launched the audio version and encouraged users to submit videos showcasing the colors they see, culminating in a dynamic video compilation. My role included pitching the idea as an extension of the brand's campaign, crafting the project timeline, onboarding influencers, and overseeing execution, along with in-store promotions.