The Fanta Rungful Nation campaign celebrated the colorful creativity of Pakistani youth through a unique meme exhibition and reaction series. The project kicked off by inviting meme entries across the country, later showcased in Lahore and through a web series featuring comedians like Ali Gul Pir, Danish Ali, and Faiza Saleem as hosts and judges.

I led the content development, production strategy, influencer collaboration, and entry selection, ensuring a vibrant, culturally resonant execution that engaged audiences across digital platforms.