In the CAC-1000 Plus campaign, we emphasized the everyday benefits of RozeCaDose with the tagline "Every Dose of Calcium," creatively utilizing "Ka" in Urdu to represent "of," while playing on "Ca" as the chemical symbol for calcium. My role included crafting this impactful tagline and amplifying content through DV360, along with developing customized micro content for targeted channels. This strategy effectively highlighted the product's daily relevance and engaged audiences through precise messaging.