For the Pakistan launch of Fuzetea’s “What a Fuzion!” campaign, we celebrated the unique blend in every woman—balancing personal passions with societal roles. This campaign paralleled Fuzetea's fusion of tea and fruit with stories of women blending roles, like being both a dedicated mother and a passionate cricketer. We launched with functional flavor-focused messaging, amplified by influencer-driven content, OOH, and digital storytelling.

My role included overseeing digital and influencer content creation and coordinating GTM efforts across media, OOH, and cross-functional teams.