Led the creation of ICI Pakistan Limited's Employer Value Proposition (EVP) – "One Team, Many Possibilities" – through 100+ hours of in-depth research with current, potential, and former employees to deeply understand brand perception. Crafted a unique, authentic, and compelling positioning for HR that would resonate across internal and external audiences.

I was responsible for scripting, production leadership, launch materials, internal communication rollout, and a comprehensive year-long content strategy to drive consistent engagement.