In a unique consumer promotion, we partnered Slanty with Justice League to inspire kids to "become" superheroes by collecting 3D stickers hidden inside Slanty packs. The campaign began with a creative hook—a "retirement letter" from iconic Justice League members, passing the torch to the next generation. Kids were encouraged to complete a superhero storybook with stickers for a chance to win prizes.

My role included conducting audience research to validate Justice League’s appeal, designing micro-content, and planning the entire launch strategy.